Key Responsibilities:
- Collaborate closely with project managers, designers, and clients to understand project goals, objectives, and requirements, ensuring alignment with marketing strategies and brand guidelines.
- Manage social media platforms including Facebook, Instagram, TikTok, etc., to enhance brand visibility and engagement.
- Create and schedule compelling content across various social media channels to drive audience engagement and increase followership.
- Monitor social media channels for trends, opportunities, and audience feedback, and respond promptly to inquiries and comments.
- Develop and execute digital advertising campaigns using Meta Business Manager (formerly Facebook Business Manager) and other advertising platforms.
- Analyze campaign performance metrics and provide insights and recommendations for optimization.
- Stay up-to-date on industry trends and best practices in social media marketing and digital advertising.
Qualifications:
- Proven experience in social media management and digital marketing.
- Strong communication and writing skills with the ability to create engaging content.
- Experience with Meta Business Manager (formerly Facebook Business Manager) and other advertising platforms.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Creative thinker with a passion for staying updated on the latest trends in social media and digital marketing.